The Coopers 小人物.

After numerous collaborations, Fynr and MINI China completed this content-rich owner's magazine. "The Coopers" covers a series of themes, telling the story of car owners' adventures and dreams, exploring 250 different car owner's career and life stories. When the subject matter becomes very rich (complex), it also makes designing extra challenging. How to output 300,000 words of text to 270 pages of interesting, authentic, and aesthetic magazines is a challenge accepted by Fynr. In the end, Fynr provided art direction for 10 columns and completed the visual design of the entire magazine. Since the owner provided a very small amount of photos, we had to draw 139 illustrations.

editorial design | Illustration | publishing